You know when someone tells you something big and your not prepared for it? That sinking feeling that if you had just done that one thing differently…taken the other path…spent a little more time on the front end that maybe—just maybe—this wouldn't have happened.
If you are an X customer you can kiss that feeling goodbye because you are prepared for this news.
On April 21, Google will be releasing a much-anticipated update to their ranking algorithm promising they will be, “expanding our use of mobile-friendliness as a ranking signal.”
We've heard the talk for years that mobile-optimized sites are the future, and Google is making one giant additional step in that direction with this update. It has been common knowledge that up to now there has been somewhat of a signal given to mobile-optimized sites with regards to search ranking, however with comments such as “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” Google is coming on pretty strong compared to the typical tip-toe dance around what exactly is being modified.
But remember how you don't have to worry about anything? Let's get on to that…
Since you are using X, you are not only ready for this update, your X-powered site should start to receive an increase in Google love because of this update. It's important to note, that we are not saying or claiming that you will receive a direct increase in organic results as that would be silly given no one can make that guarantee. But…it is fairly clear from Google's information on the topic that if your site is considered mobile optimized (which it is thanks to using X), then you are in good shape for this update. They even created a handy little tool where you can enter the URL of your site to confirm.
While there are only so many things a theme can do with regards to optimization for SEO in the code itself, this is one of those unique and special times when the theme is squarely responsible for helping you to be ready for a change like this, and we are proud to say that if you are using X you're ready with our fully responsive and 100% fluid theme.