Our new Slider Element almost didn't happen…

As a matter of fact, it would have never seen the light of day were it not for one Devin Elston.

Who is Devin Elston I hear you asking? Well here he is with us in 2018.

Aside from being a long-time Themeco customer and all-around good man, Devin is a developer's developer. He has worked with some of the biggest brands including Hulu, CBS, and currently Beachbody.

He has the unique and rare ability to talk tech, wrangle code, and think strategically…all at the same time!

Now let me pause for a moment and say that, as you can expect, we get a lot of requests for features. It comes with the territory, and it helps us keep Cornerstone the best website builder on the market! But just as soon as he said this, I had the answer in mind.

(Kyle 1, Devin 0).

Again, I had the answer ready.

(Kyle 2, Devin 0).

At this point Devin shared his vision for a more powerful, native Slider Element. One that could take the simple elegance of what we had already built and give it more versatility, more customizability, more applications.

Needless to say, by the end of our conversation the game was over, and Devin won.

Fast forward a couple of years, and the team was discussing our development roadmap. On a whim I said, “What about the Slider Element?”

Now at this point our team goes through a rather unique and unorthodox process.

Instead of just moving forward with the idea—as though it is going to happen—we first try and poke holes in it.

• ‘Here's how it won't work…’
• ‘Here's where it breaks down…’
• ‘Here's why no one cares about that…’
• ‘Here's why no one should care about that…’

But as we started scaffolding the idea for the new Slider Element, pretty much the exact opposite happened.

We loved it! We loved what it represented, and more importantly we loved what it could become.

You see, most people think of a “slider” as those late 90s, early web monstrosities. They're generally slow, random, and serve almost no discernible engagement value. Honestly, most of them are eye sores.

People typically fill them with images or catchy slogans then slap it up at the top of their site—the most important real estate—without even a second thought.

To make matters worse, they can also be performance hogs. This will not only frustrate your visitors (who likes to sit and wait for a pointless slider to load?), they can also negatively affect your search rankings.

We know that Google tracks performance, engagement, and bounce rate as 3 important metrics. The last thing you want is to give them more reasons not to rank you.

Modern sliders, on the other hand, are much more versatile. Much more subtle. Much more effective.

There was just one big problem.

No one had really cracked this yet in any of the website builders on the market. At least not our vision for it.

The options were either too narrow (underwhelming), or you had to use a complicated plugin that is the very definition of overkill.

We saw this as a unique opportunity.

So we set out to redefine what a Slider could be and then create a native Element for our Cornerstone site builder.

For those who may not know, Cornerstone is the site builder behind two of the most popular WordPress themes on the market today—X and Pro.

As the vision came into focus, we realized that a slider could be used for so many different things. Used correctly, it could actually become the secret weapon in any site builder's toolkit.

Modern Sliders could be used for things like…

• Pricing Tables
• Timelines
• Headers
• Product Comparisons
• Even a Netflix-like presentation of content
• And much, much more

So fast forward a couple more years and…drum roll please…we are extremely proud to announce that our new Slider Element is live!

The vision that started from a conversation so many years ago is now a reality, and we couldn't be more excited (and so is Devin…more on that in a sec).

We took everything we knew about how modern sliders should be built and developed a world-class Element for our customers to use.

It's an incredible tool that allows you to natively build some absolutely remarkable web experiences, and the Element is free for all X and Pro customers!

As a matter of fact, within hours of the release, these were just a few of the comments we received about it (p.s. the slider you see below was built with the new Slider Element).

But we didn't want to stop there. There was so much more to this Element than meets the eye.

Yes, you can use it for simple things like testimonials or image galleries—or anything really—that's the power of the Element.

But what if you could look over the shoulder of Themeco lead developer Kory Wakefield as he deconstructs 15 different real life examples?

What if, in addition to looking over his shoulder, we gave you 15 incredible sliders? Things like pricing tables, timelines, headers, and more!

Sliders that were expertly crafted and conversion optimized—ready for immediate use or to use as the perfect starting point—a 100 hour head start!

That's exactly what you get in Modern Sliders, and we invite you to see all that is included in this course and expansion pack.

First up, let's look at the 15 custom sliders you'll receive.

Next, let's take a look at the course. In addition to all of those beautiful sliders, you get expert training from Themeco lead developer Kory Wakefield.

Kory built the first version of X, and is one of the most talented front-end developers in WordPress today.

Look over his shoulder as he takes you step-by-step through the settings and thought process for each slider. Check out just a sample of what you will learn.