Yep, I think columns having a link option would be great. However, would hover/particle functionality come into play here as well? This is what’s great about the buttons, is they have some ‘advanced’ functionality that we can utilise.
So in an instance where we want to use mouse hover changes / particle changes from a button, but then have ‘advanced’ text entries as well, we would need to:
– Create column
– Create a button (which by default will have a link set to it already)
– Add the ‘advanced’ text that is necessary for our element (via regular text element? No particle functionality on text element)
– Then create a link on the Column
What happens if someone hovers over the Button in the column with a link set to it already?
Particle functionality won’t apply around/on the Text (separate element to the button)?
Shadowing issues also come into play…?
Maybe this is calling for a completely new Element…? Like a quasi-Button-Text-Feature-Particle-Hover-Quadrangle-Astrophysicist-Hypertrophy-Juxtaposition Element!!? 
But seriously… it could just be a new ‘Feature’ Element… haha