Hi @kademcconville,
Rad here, and this was brought to my attention since I also worked on other optimizations. I have worked on multiple sites with different themes and including Pro. There are many contributing factors that can affect the scoring of the site’s performance but let’s pick the content
as one of the factors. Then to summarize it, the amount of content on a page proportionally affects the scores and performance. The less content, the fewer scripts, animation, and less rendering will results to a higher score.
Let’s review the two site’s as a sample,
https://embark.studio/
That page contains slider with animation, grids, an animated menu, multiple sections, and images.
https://embark-staging.onyx-sites.io/
While in this one, contains CSS based menu, a single image, and text content. The same score you’ll get if you check and test a text file.
You can confirm this by recreating the same content while utilizing the 2022 Theme. Like, add sections, then with backgrounds and sliders instead of pure texts.
Then videos, maps, trackings, and such can potentially affect scoring as well, it just happens that they are added within the Pro elements as content, which when the theme is disabled, those culprits are disabled as well and all other embedded functionalities since it’s part builder’s contents as a whole.
I like to pick another sample, with less content while Pro is active, but it’s not currently reachable through GTMetrix and Pagespeed.
In my previous optimizations, I’m able to reach 90 to 99 with Pro theme, with the right optimization plugins and configuration. Some even have more complex content.
Though, I agree that since Pro offers so many features with ease of use, we can easily go over the top when creating content. What I do for that is reduce the content by removing hidden elements/sections that aren’t being used, minimizing the animation, and re-create the content with mobile-first in mind. Then I do custom CSS instead of re-creating/duplicating and hiding contents when they are basically the same contents but just different layouts (column to row).
Thanks!