[Michael PParticipant]

Hi,

I need to add three different pixel codes to my site: Facebook, Google and MediaMath.

I’m running a child theme, and I’ve read a couple of threads on how to do this, but how do you add three different pixel codes?

I also read that you can use the Google Analytics extension, but this only seemed to work for one script. Adding another script generated an error – I could see the text of the script rendered above the header.

Many thanks!

[Nabeel AModerator]

Hi there,

Thanks for writing in! Regretfully, at this time I am not entirely certain what it is you would like to accomplish based on the information given in your post. If you wouldn’t mind providing us with a little more clarification on what it is you’re wanting to do (a link to a similar example site would be very helpful, or perhaps some screenshots), we’ll be happy to provide you with a response once we have a better understanding of the situation.

[Michael PParticipant]

Facebook and google pixels are 1×1 gifs inserted using js code for tracking purposes. For example, the Facebook custom audience pixel code looks like this:

<!– Facebook Pixel Code –>
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');

fbq('init', 'XXXXXXXXXXXXXXX');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=XXXXXXXXXXXXXXX&ev=PageView&noscript=1"
/></noscript>
<!– End Facebook Pixel Code –>

There’s a thread that talks about adding Facebook pixel code to the functions.php of a child theme, so I figured out how to do that. However, I also have a google ads tracking pixel, and a MediaMath tracking pixel. I’m unsure how to add these to the functions.php (the code is in the private reply below).

Facebook Pixel Code

[Michael PParticipant]

This reply has been marked as private.

[Michael PParticipant]

This reply has been marked as private.

[JadeModerator]

Hi there,

Would you mind providing us with login credentials so we can take a closer look? To do this, you can make a post with the following info:

– Link to your site
– WordPress Admin username / password
– FTP credentials

Don’t forget to select Set as private reply. This ensures your information is only visible to our staff.

[Michael PParticipant]

This reply has been marked as private.

[Rue NelModerator]

Hello There,

Thanks for updating in! To add the code in your child theme’s functions.php file, you can insert the following code:

// Custom Pixel Code
// =============================================================================
function add_custom_pixel_code(){ ?>

<!-- Google Code for Wipers Times 17 -->
<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 858993994;
var google_conversion_label = "-M8yCI-i9G4QyurMmQM";
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/858993994/?value=1.00&currency_code=GBP&label=-M8yCI-i9G4QyurMmQM&guid=ON&script=0"/>
</div>
</noscript>

<script language='JavaScript1.1' src='//pixel.mathtag.com/event/js?mt_id=1138712&mt_adid=182989&v1=&v2=&v3=&s1=&s2=&s3='></script>

<?php }
add_action('wp_head', 'add_custom_pixel_code');
// =============================================================================

Please let us know if this works out for you.

[Michael PParticipant]

Hi,

Thanks for your reply.

Google instructions are to place the remarketing code at the bottom of the page, before the closing </body> tag. It looks like the above code places it in the <head>.

How would I revise your code to meet the Google guidelines?

[Michael PParticipant]

Hi,

I changed

add_action('wp_head', 'add_custom_pixel_code');

to

add_action('wp_footer', 'add_custom_pixel_code');

However, the remarketing code is not working – no 1×1 gif can be seen in the images resource of the source code. The facebook pixel is working, but as far as I can tell no remarketing analytics.

[Michael PParticipant]

I’ve made some changes, and I believe I have it working now. Thanks for your help, and I will update if I have any further issues.

[FriechModerator]

Glad you sorted things out, feel free to get in touch with us regarding any further queries about the X|Theme and Cornerstone.

Cheers!

[Author]

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