Thanks for writing around! Try this method, give your shape two classes, one class of the popup you want to show for example
launcher (to open up INDUSTRIES WE SERVE popup) and one class to target the element on hover e.g
Then add the following code in the Theme Options > JS:
This will open up the popup on hover. If you only need to open the popup on click then giving the popup class e.g
launcher would be enough.
Hope this helps!