{"id":36,"date":"2024-02-23T15:28:48","date_gmt":"2024-02-23T15:28:48","guid":{"rendered":"https:\/\/theme.co\/personify-the-muse-backup\/about\/"},"modified":"2024-03-12T20:17:23","modified_gmt":"2024-03-12T20:17:23","slug":"about","status":"publish","type":"page","link":"https:\/\/theme.co\/personify-the-muse\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e36-e1-v0 m10-0 m10-q\" style=\"--tco-dc10-2:;--tco-dc10-3:;--tco-dc10-6:;\"><div class=\"x-row e36-e1-v1 m10-1w m10-1x m10-1y m10-28\" style=\"--tco-dc10-7:row-reverse;--tco-dc10-8:0px;--tco-dc10-b:0px;--tco-dc10-c:0px;--tco-dc10-d:0px;--tco-dc10-g:0px;--tco-dc10-h:0px;--tco-dc10-i:0px;--tco-dc10-l:0px;--tco-dc10-m:0px;--tco-dc10-n:0px;--tco-dc10-q:0px;--tco-dc10-r:0px;--tco-dc10-s:0px;--tco-dc10-t:0px;--tco-dc10-u:0px;--tco-dc10-v:0px;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e1-v2 m10-2g m10-2h m10-2i m10-2j\"><div class=\"x-text x-text-headline e36-e3-v0 m10-30 m10-31 m10-r exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">Hey, My Name Is <strong >Jessica<\/strong><\/h1>\n<\/div><\/div><\/div><div style=\"--tco-dc10-w:;--tco-dc10-x:;--tco-dc10-y:;--tco-dc10-z:;--tco-dc10-10:;--tco-dc10-11:;\" class=\"x-text x-content e36-e4-v0 m10-3a m10-3b m10-s x-content exp03-content\"> If you are going to follow the Origin Story approach for the rest of the page, you just want to give people a taste here. Think four to five sentences and as best you can create an intro that speaks to your audience and helps them identify as opposed to just being about you. Bold, sensational claims work well here. We will more formally introduce you further down the page.<\/div><div class=\"x-row e36-e5 m10-1x m10-1y m10-1z m10-20 m10-29\"><div class=\"x-row-inner\"><div class=\"x-col e36-e6 m10-2i m10-2j m10-2k\"><a class=\"x-anchor x-anchor-button has-graphic has-particle e36-e7-v0 m10-3k m10-3l m10-3m m10-1 m10-t exp03-button\" tabindex=\"0\" style=\"--tco-dc10-12:#c2755b;--tco-dc10-15:transparent;--tco-dc10-18:#eba58b;--tco-dc10-1a:transparent;--tco-dc10-1b:#c2755b;--tco-dc10-1e:#eba58b;--tco-dc10-1g:#c2755b;--tco-dc10-1h:#eba58b;--tco-dc10-1j:#eba58b;--tco-dc10-1n:transparent;\" href=\"#placeholder\" data-x-effect=\"{&quot;durationBase&quot;:&quot;300ms&quot;}\"><span class=\"x-particle is-primary\" data-x-particle=\"scale-x inside-c_c\" aria-hidden=\"true\"><span style=\"\"><\/span><\/span><div class=\"x-anchor-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-icon x-graphic-child x-graphic-icon x-graphic-primary\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><!--! Font Awesome Pro 6.7.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2024 Fonticons, Inc. --><path d=\"M278.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-160 160c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L210.7 256 73.4 118.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l160 160z\"\/><\/svg><\/span><\/span><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">Read More<\/span><\/div><\/div><\/a><\/div><div class=\"x-col e36-e8 m10-2i m10-2j m10-2k\"><div class=\"x-anchor x-anchor-toggle has-graphic has-particle e36-e9-v0 m10-3l m10-3n m10-1 m10-u exp03-button\" tabindex=\"0\" style=\"--tco-dc10-1o:#c2755b;--tco-dc10-1r:#c2755b;--tco-dc10-1u:rgb(26, 29, 40);--tco-dc10-1w:rgb(26, 29, 40);--tco-dc10-1x:rgb(255, 255, 255);--tco-dc10-20:rgba(255, 255, 255, 1);--tco-dc10-22:rgb(255, 255, 255);--tco-dc10-23:rgba(255, 255, 255, 1);--tco-dc10-25:rgba(255, 255, 255, 1);--tco-dc10-29:rgb(26, 29, 40);--tco-dc10-2a:rgba(255,255,255,0.33);--tco-dc10-2d:rgba(255, 255, 255, 1);\" role=\"button\" data-x-toggle=\"1\" data-x-toggleable=\"e36-e9-v0\" data-x-toggle-overlay=\"1\" data-x-effect=\"{&quot;durationBase&quot;:&quot;300ms&quot;}\" aria-controls=\"e36-e9-v0-modal\" aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Toggle Modal Content\"><span class=\"x-particle is-primary\" data-x-particle=\"scale-x inside-c_c\" aria-hidden=\"true\"><span style=\"\"><\/span><\/span><div class=\"x-anchor-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-icon x-graphic-child x-graphic-icon x-graphic-primary\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Pro 6.7.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2024 Fonticons, Inc. --><path d=\"M0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zM188.3 147.1c-7.6 4.2-12.3 12.3-12.3 20.9l0 176c0 8.7 4.7 16.7 12.3 20.9s16.8 4.1 24.3-.5l144-88c7.1-4.4 11.5-12.1 11.5-20.5s-4.4-16.1-11.5-20.5l-144-88c-7.4-4.5-16.7-4.7-24.3-.5z\"\/><\/svg><\/span><\/span><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">Watch Video<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-col e36-e1-v13 m10-2i m10-2j m10-2k m10-2l\"><div class=\"x-bg\"><div class=\"x-bg-layer-lower-img\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-section1-image-2x.jpg\" alt=\"85:full\" loading=\"lazy\"\/><\/div><\/div><\/div><\/div><\/div><\/div><section class=\"x-div e36-e11-v0 m10-3t m10-3u m10-3v m10-3w m10-3x m10-3y m10-w exp03-section\" style=\"--tco-dc10-2i:;\"><div class=\"x-div x-container max width e36-e11-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-45\"><div class=\"x-row e36-e13-v0 m10-1y m10-20 m10-21 m10-22 m10-2a m10-x exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-2p:50%;--tco-dc10-2q:50%;--tco-dc10-2r:50%;--tco-dc10-2s:50%;--tco-dc10-2t:row;--tco-dc10-2u:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e13-v1 m10-2g m10-2j m10-2k m10-2m m10-2n m10-2o\"><figure class=\"x-grid e36-e15-v0 m10-4m m10-4n m10-5 m10-y exp-wce-frame\" style=\"--tco-dc10-2x:multiply;\"><div class=\"x-cell e36-e15-v1 m10-4s m10-4t m10-2\" style=\"--tco-dc10-2y:transparent;--tco-dc10-30:transparent;--tco-dc10-33:transparent;--tco-dc10-35:transparent;\"><span class=\"x-image e36-e15-v2 m10-4y m10-4z m10-50 m10-6 m10-7 x-effect-exit\" style=\"--tco-dc10-39:transparent;--tco-dc10-3g:transparent;--tco-dc10-3l:multiply;--tco-dc10-3n:1;\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-it-all-started-1-2x.jpg\" width=\"436\" height=\"387\" alt=\"Image Description\" loading=\"lazy\"><\/span><\/div><\/figure><\/div><div class=\"x-col e36-e13-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2p\"><div class=\"x-text x-text-headline e36-e17-v0 m10-30 m10-32 m10-z exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">This Is Where <strong>It All Began<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-3p:;--tco-dc10-3q:;--tco-dc10-3r:;--tco-dc10-3s:;--tco-dc10-3t:;--tco-dc10-3u:;\" class=\"x-text x-content e36-e18-v0 m10-3a m10-3c m10-10 x-content exp03-content\"><p>To write a good origin story, you need to start with a distinctive background. Establish the world and highlight all unique features and rules. Paint a picture that draws someone in. Weave in elements of your past that shaped your motivations and actions. Ensure the beginning plants the seed for how you ultimately became the person you were meant to be.<\/p><p>Try to keep this part to about 75 words or under. Don't overwhelm them with everything at once. This is just a taste. Your goal here is to make them want to read the next part.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row e36-e19-v0 m10-1y m10-20 m10-22 m10-23 m10-2b m10-11 exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-3v:50%;--tco-dc10-3w:50%;--tco-dc10-3x:50%;--tco-dc10-3y:50%;--tco-dc10-3z:row-reverse;--tco-dc10-40:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e19-v1 m10-2g m10-2j m10-2k m10-2m m10-2o m10-2q\"><figure class=\"x-grid e36-e21-v0 m10-4m m10-4o m10-8 m10-12 exp-wce-frame\" style=\"--tco-dc10-43:multiply;\"><div class=\"x-cell e36-e21-v1 m10-4s m10-4u m10-2\" style=\"--tco-dc10-44:transparent;--tco-dc10-46:transparent;--tco-dc10-49:transparent;--tco-dc10-4b:transparent;\"><span class=\"x-image e36-e21-v2 m10-4y m10-4z m10-51 m10-7 m10-9 x-effect-exit\" style=\"--tco-dc10-4f:transparent;--tco-dc10-4m:transparent;--tco-dc10-4r:multiply;--tco-dc10-4t:1;\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-it-all-started-2-2x.jpg\" width=\"436\" height=\"387\" alt=\"Image Description\" loading=\"lazy\"><\/span><\/div><\/figure><\/div><div class=\"x-col e36-e19-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2r\"><div class=\"x-text x-text-headline e36-e23-v0 m10-30 m10-33 m10-13 exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">But Then, <strong>Everything Changed<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-4v:;--tco-dc10-4w:;--tco-dc10-4x:;--tco-dc10-4y:;--tco-dc10-4z:;--tco-dc10-50:;\" class=\"x-text x-content e36-e24-v0 m10-3a m10-3d m10-14 x-content exp03-content\"><p>If you're looking to nail a pivotal moment in your origin story, think of it like a pressure cooker. You've been building up tension and conflict. Now, it's time to let it explode. Make sure your readers know why this moment is a big deal \u2013 what's at stake. Get into your head. Why did you act that way? Don't forget to paint a picture with your words; make us feel like we're right there.<\/p><p>This moment should shake things up \u2013 change your character's journey or how they see the world. Lastly, what happens next? This should set off a chain reaction that keeps your story moving. 100 words is a good target for this section.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"x-div e36-e25-v0 m10-3u m10-3v m10-3w m10-3x m10-3y m10-46 m10-15 exp03-section\" style=\"--tco-dc10-53:;\"><div class=\"x-div e36-e25-v1 m10-3x m10-3y m10-3z m10-40 m10-41 m10-2 m10-a has-fade-mask-down\" style=\"--tco-dc10-56:luminosity;\" aria-hidden=\"true\"><div class=\"x-div e36-e25-v2 m10-3x m10-3y m10-40 m10-41 m10-42 m10-47 m10-b exp03-simple-bg is-pattern\" style=\"--tco-dc10-57:url(https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-turning-point-section.jpg);--tco-dc10-58:50% 50%;--tco-dc10-59:100%;\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><\/div><\/div><div class=\"x-div x-container max width e36-e25-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-48\"><div class=\"x-text x-text-headline e36-e27-v0 m10-30 m10-34 m10-16 exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Off In The Distance, <strong>A Silver Lining<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-5a:;--tco-dc10-5b:;--tco-dc10-5c:;--tco-dc10-5d:;--tco-dc10-5e:;--tco-dc10-5f:;\" class=\"x-text x-content e36-e28-v0 m10-3a m10-3e m10-17 x-content exp03-content\"><p>This is where you want to highlight a key part of your origin story that served as a turning point. Focus on something short, sweet, and punchy. Notice how an image in the background helps to communicate visually what you have written. Make sure it complements your story (no random stock photo).<\/p><p>The shorter you can keep this point the better as people will naturally scroll and if they like what they see here, they may go back to the beginning and read the whole story.<\/p><\/div><\/div><\/section><section class=\"x-div e36-e29-v0 m10-3u m10-3v m10-3w m10-3x m10-3y m10-49 m10-18 exp03-section\" style=\"--tco-dc10-5i:;\"><div class=\"x-div x-container max width e36-e29-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-4b\"><div class=\"x-row e36-e31-v0 m10-1y m10-20 m10-22 m10-24 m10-2c m10-19 exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-5p:50%;--tco-dc10-5q:50%;--tco-dc10-5r:50%;--tco-dc10-5s:50%;--tco-dc10-5t:row;--tco-dc10-5u:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e31-v1 m10-2g m10-2j m10-2k m10-2m m10-2o m10-2s\"><figure class=\"x-grid e36-e33-v0 m10-4m m10-4p m10-e m10-1a exp-wce-frame\" style=\"--tco-dc10-5x:multiply;\"><div class=\"x-cell e36-e33-v1 m10-4s m10-4v m10-2\" style=\"--tco-dc10-5y:transparent;--tco-dc10-60:transparent;--tco-dc10-63:transparent;--tco-dc10-65:transparent;\"><span class=\"x-image e36-e33-v2 m10-4y m10-4z m10-52 m10-7 m10-f x-effect-exit\" style=\"--tco-dc10-69:transparent;--tco-dc10-6g:transparent;--tco-dc10-6l:multiply;--tco-dc10-6n:1;\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-little-did-i-know-1-2x.jpg\" width=\"436\" height=\"387\" alt=\"Image Description\" loading=\"lazy\"><\/span><\/div><\/figure><\/div><div class=\"x-col e36-e31-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2t\"><div class=\"x-text x-text-headline e36-e35-v0 m10-30 m10-35 m10-1b exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Little Did <strong>I know<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-6p:;--tco-dc10-6q:;--tco-dc10-6r:;--tco-dc10-6s:;--tco-dc10-6t:;--tco-dc10-6u:;\" class=\"x-text x-content e36-e36-v0 m10-3a m10-3f m10-1c x-content exp03-content\"><p>Tell the reader what is about to happen. Bring them behind the scenes for what is about to unfold. This is the place to convey an important piece of advice or something you learned. Done right, this will not only further tell your story, it will leave them with a nugget of wisdom.<\/p><p>People love learning from the mistakes of others. They love avoiding pitfalls that are easy to fall into. Genuinely convey the aha moment or the unexpected turn that led to your discovery, and make sure to be clear and concise about what the event actually was.<\/p><p>Try to keep this in the 100 word range. You can take some latitude if your story is especially compelling but be sure to break it up in sections as this is how people like to read. Thankfully, Personify helps you do this with ease. Try duplicating sections and playing around with the layout.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row e36-e37-v0 m10-1y m10-20 m10-22 m10-25 m10-2d m10-1d exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-6v:50%;--tco-dc10-6w:50%;--tco-dc10-6x:50%;--tco-dc10-6y:50%;--tco-dc10-6z:row-reverse;--tco-dc10-70:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e37-v1 m10-2g m10-2j m10-2k m10-2m m10-2o m10-2u\"><figure class=\"x-grid e36-e39-v0 m10-4m m10-4q m10-g m10-1e exp-wce-frame\" style=\"--tco-dc10-73:multiply;\"><div class=\"x-cell e36-e39-v1 m10-4s m10-4w m10-2\" style=\"--tco-dc10-74:transparent;--tco-dc10-76:transparent;--tco-dc10-79:transparent;--tco-dc10-7b:transparent;\"><span class=\"x-image e36-e39-v2 m10-4y m10-4z m10-53 m10-7 m10-h x-effect-exit\" style=\"--tco-dc10-7f:transparent;--tco-dc10-7m:transparent;--tco-dc10-7r:multiply;--tco-dc10-7t:1;\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-it-all-started-2-2x.jpg\" width=\"436\" height=\"387\" alt=\"Image Description\" loading=\"lazy\"><\/span><\/div><\/figure><\/div><div class=\"x-col e36-e37-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2v\"><div class=\"x-text x-text-headline e36-e41-v0 m10-30 m10-36 m10-1f exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Then Finally, <strong>The Turnaround I Needed<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-7v:;--tco-dc10-7w:;--tco-dc10-7x:;--tco-dc10-7y:;--tco-dc10-7z:;--tco-dc10-80:;\" class=\"x-text x-content e36-e42-v0 m10-3a m10-3g m10-1g x-content exp03-content\"><p>This is the transformation. In the resolution of the origin story, you embrace destiny. With newfound strength and understanding, explain how you reconciled the past and present, ready to face the future.<\/p> <p>Done right, your reader will identify with your story and see you as their trusted friend and guide. Short and sweet is generally better.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"x-div e36-e43-v0 m10-3u m10-3v m10-3w m10-3x m10-3y m10-4c m10-1h exp03-section\" style=\"--tco-dc10-83:;\"><div class=\"x-div e36-e43-v1 m10-3x m10-3y m10-3z m10-40 m10-41 m10-2 m10-i has-fade-mask-down\" style=\"--tco-dc10-86:luminosity;\" aria-hidden=\"true\"><div class=\"x-div e36-e43-v2 m10-3x m10-3y m10-40 m10-41 m10-42 m10-4d m10-j exp03-simple-bg is-pattern\" style=\"--tco-dc10-87:url(https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-about2-it-all-started-1-2x.jpg);--tco-dc10-88:50% 50%;--tco-dc10-89:100%;\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><\/div><\/div><div class=\"x-div x-container max width e36-e43-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-4e\"><div class=\"x-text x-text-headline e36-e45-v0 m10-30 m10-37 m10-1i exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">In the end <strong>My Mission<\/strong> became<\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-8a:;--tco-dc10-8b:;--tco-dc10-8c:;--tco-dc10-8d:;--tco-dc10-8e:;--tco-dc10-8f:;\" class=\"x-text x-content e36-e46-v0 m10-3a m10-3h m10-1j x-content exp03-content\"><p>This is who you are and what you stand for. It is aspirational but attainable. Clear and concise. People should want to do business with you because of your mission and it should define your outlook professionally, and sometimes, even personally.<\/p><\/div><\/div><\/section><section class=\"x-div e36-e47-v0 m10-3u m10-3v m10-3w m10-3x m10-3y m10-4f m10-1k exp03-section\" style=\"--tco-dc10-8i:;\"><div class=\"x-div x-container max width e36-e47-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-4h\"><div class=\"x-row e36-e49-v0 m10-1y m10-20 m10-22 m10-26 m10-2e m10-1l exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-8p:50%;--tco-dc10-8q:50%;--tco-dc10-8r:50%;--tco-dc10-8s:50%;--tco-dc10-8t:row;--tco-dc10-8u:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e49-v1 m10-2g m10-2j m10-2k m10-2m m10-2o m10-2w\"><figure class=\"x-grid e36-e51-v0 m10-4m m10-4r m10-m m10-1m exp-wce-frame\" style=\"--tco-dc10-8x:multiply;\"><div class=\"x-cell e36-e51-v1 m10-4s m10-4x m10-2\" style=\"--tco-dc10-8y:transparent;--tco-dc10-90:transparent;--tco-dc10-93:transparent;--tco-dc10-95:transparent;\"><span class=\"x-image e36-e51-v2 m10-4y m10-4z m10-54 m10-7 m10-n x-effect-exit\" style=\"--tco-dc10-99:transparent;--tco-dc10-9g:transparent;--tco-dc10-9l:multiply;--tco-dc10-9n:1;\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-speaking-and-media-model-photo-3.jpg\" width=\"512\" height=\"702\" alt=\"Image Description\" loading=\"lazy\"><\/span><\/div><\/figure><\/div><div class=\"x-col e36-e49-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2x\"><div class=\"x-text x-text-headline e36-e53-v0 m10-30 m10-38 m10-1n exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Hey, My Name Is <strong>Jessica<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-9p:;--tco-dc10-9q:;--tco-dc10-9r:;--tco-dc10-9s:;--tco-dc10-9t:;--tco-dc10-9u:;\" class=\"x-text x-content e36-e54-v0 m10-3a m10-3i m10-1o x-content exp03-content\"><p>Now that you are known, this is the place you formally introduce yourself. Without an origin story, people wouldn't have joined you in the struggle. You would have been just another gal (or guy) on the internet. Instead they know you a little better, maybe even rooting for you.<\/p><p>This is the time to convey who you are and what you do. Explain what you want people to know and what you want them to do next. Speak as though you are talking to a friend.<\/p><p>This is what we call a transition section. Their purpose is not to stay but to be taken to the next step of the journey.<\/p><\/div><a class=\"x-anchor x-anchor-button has-graphic has-particle e36-e55-v0 m10-3l m10-3m m10-3o m10-1 m10-1p exp03-button\" tabindex=\"0\" style=\"--tco-dc10-9v:#c2755b;--tco-dc10-9y:transparent;--tco-dc10-a1:#eba58b;--tco-dc10-a3:transparent;--tco-dc10-a4:#c2755b;--tco-dc10-a7:#eba58b;--tco-dc10-a9:#c2755b;--tco-dc10-aa:#eba58b;--tco-dc10-ac:#eba58b;--tco-dc10-ag:transparent;\" href=\"#placeholder\" data-x-effect=\"{&quot;durationBase&quot;:&quot;300ms&quot;}\"><span class=\"x-particle is-primary\" data-x-particle=\"scale-x inside-c_c\" aria-hidden=\"true\"><span style=\"\"><\/span><\/span><div class=\"x-anchor-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-icon x-graphic-child x-graphic-icon x-graphic-primary\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!--! Font Awesome Pro 6.7.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2024 Fonticons, Inc. --><path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"\/><\/svg><\/span><\/span><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">Let's Talk<\/span><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section><section class=\"x-div e36-e56-v0 m10-3u m10-3v m10-3w m10-3x m10-3y m10-4i m10-1q exp03-section\" style=\"--tco-dc10-aj:;\"><div class=\"x-div x-container max width e36-e56-v3 m10-3u m10-3x m10-3y m10-40 m10-44 m10-4k\"><div class=\"x-row e36-e58-v0 m10-1y m10-20 m10-22 m10-27 m10-2f m10-1r exp03-dual-content has-primary-desktop-flex-basis\" style=\"--tco-dc10-aq:50%;--tco-dc10-ar:50%;--tco-dc10-as:50%;--tco-dc10-at:50%;--tco-dc10-au:row;--tco-dc10-av:;\"><div class=\"x-row-inner\"><div class=\"x-col e36-e58-v1 m10-2g m10-2j m10-2k m10-2m m10-2o m10-2y\"><div class=\"x-text x-text-headline e36-e60-v0 m10-30 m10-39 m10-1s exp-wce-h-highlight exp03-hero-heading\" data-rvt-inner-wrap=\".x-text-content-text-primary\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">My Core <strong>Values<\/strong><\/h2>\n<\/div><\/div><\/div><div style=\"--tco-dc10-aw:;--tco-dc10-ax:;--tco-dc10-ay:;--tco-dc10-az:;--tco-dc10-b0:;--tco-dc10-b1:;\" class=\"x-text x-content e36-e61-v0 m10-3a m10-3j m10-1t x-content exp03-content\"><p>If you're thinking of writing core values, think of it like setting the heartbeat for your brand. Start by getting a mix of people together \u2013 family, friends, or your team. You want your leaders, your dreamers, your doers, everyone! Then, have a chat about what makes you tick. What are the stories, the big wins, or even the tough lessons that define you?<\/p>\n\n<p>You're looking for those golden nuggets, the values that make everyone nod and say, \"Yes, that's us!\" These values should be easy to get and help you naturally filter the wrong people and attract the right ones.<\/p>\n\n<p>Imagine these values as your brand's compass. They're not just fancy words for a website. They're the guiding stars for all the choices you make. It's about creating a vibe that everyone can feel and say, \"This is why we're here. This is what we stand for.\"<\/p><\/div><\/div><div class=\"x-col e36-e58-v2 m10-2g m10-2i m10-2j m10-2k m10-2m m10-2z\"><div class=\"x-div e36-e63 m10-3u m10-3w m10-3x m10-40 m10-44 m10-4l\"><span class=\"x-image e36-e64-v0 m10-4z m10-55 m10-1u exp03-image has-box-shadow\" style=\"--tco-dc10-b2:1;--tco-dc10-b3:normal;--tco-dc10-b4:transparent;--tco-dc10-b5:transparent;--tco-dc10-b6:transparent;--tco-dc10-b7:transparent;--tco-dc10-b8:transparent;--tco-dc10-bb:transparent;--tco-dc10-be:transparent;--tco-dc10-bg:transparent;\"><img decoding=\"async\" src=\"https:\/\/theme.co\/app\/uploads\/sites\/23\/2024\/02\/wce-2025-vision-image-2x.png\" width=\"282\" height=\"216\" alt=\"Image Description\" loading=\"lazy\"><\/span><a class=\"x-anchor x-anchor-button has-graphic has-particle e36-e65-v0 m10-3l m10-3m m10-3p m10-1 m10-1v exp03-button\" tabindex=\"0\" style=\"--tco-dc10-bh:#c2755b;--tco-dc10-bk:transparent;--tco-dc10-bn:#eba58b;--tco-dc10-bp:transparent;--tco-dc10-bq:#c2755b;--tco-dc10-bt:#eba58b;--tco-dc10-bv:#c2755b;--tco-dc10-bw:#eba58b;--tco-dc10-by:#eba58b;--tco-dc10-c2:transparent;\" href=\"#placeholder\" data-x-effect=\"{&quot;durationBase&quot;:&quot;300ms&quot;}\"><span class=\"x-particle is-primary\" data-x-particle=\"scale-x inside-c_c\" aria-hidden=\"true\"><span style=\"\"><\/span><\/span><div class=\"x-anchor-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span class=\"x-icon x-graphic-child x-graphic-icon x-graphic-primary\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!--! Font Awesome Pro 6.7.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2024 Fonticons, Inc. --><path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"\/><\/svg><\/span><\/span><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">Learn More<\/span><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hey, My Name Is Jessica If you are going to follow the Origin Story approach for the rest of the page, you just want to give people a taste here. Think four to five sentences and as best you can create an intro that speaks to your audience and helps them identify as opposed to just being about you. Bold, &#8230; <\/p>\n<div><a href=\"https:\/\/theme.co\/personify-the-muse\/about\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":297,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - The Muse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theme.co\/personify-the-muse\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - The Muse\" \/>\n<meta property=\"og:description\" content=\"Hey, My Name Is Jessica If you are going to follow the Origin Story approach for the rest of the page, you just want to give people a taste here. 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